Apollo as your prospecting data layer

Apollo is a B2B prospecting platform: a searchable database of companies and contacts, with filters on industry, headcount, role and technology, plus built-in engagement features. For many teams it is the place where a target list first takes shape.

In the lead-to-care cycle, Apollo covers prospecting data inside the acquisition stage. It answers the question that precedes everything else: who should we be talking to. The trouble starts after the export. Lists pulled by hand drift out of date, collide with accounts you already own and slowly fill the CRM with near-duplicates that sales stops trusting.

What Buildrhaus builds with Apollo

• Matched imports, not raw dumps. We pipe Apollo lists into Attio through a matching gate: a sourced contact either updates the record you already own or creates one clean new record, never a twin.
• CRM enrichment, field by field. Apollo data refreshes existing records under explicit rules that decide when a sourced value may replace what a human entered.
• ICP searches on a schedule. A recurring n8n flow pulls fresh matches for your ideal profile and routes them to the right list, owner and stage, without anyone exporting a thing.
• Source-to-outcome reporting. Each record keeps its origin, so you can see whether Apollo-sourced accounts actually progress through the pipeline or stall at the first step.

How it connects